Road Safety Campaign
The ‘Elmo Stays Safe’ campaignDeveloped by Sesame Workshop (the non-profit organisation behind Sesame Street) and Kidsafe with the support of the TAC, RACV and Holden, is designed to prevent child motor vehicle and pedestrian injuries and deaths in Australia.
The campaign contributes to the international effort to reduce child injury and death as part of the United Nations Global Decade of Action for Road Safety.
As part of the campaign, a number of educational resources have been developed for families including an iPad app, e-Book, storybook with associated learning experiences and a television and radio Community Service Announcement.
Elmo Stays Safe Ipad App Available
How do furry little monsters and children stay safe? The 'Elmo Stays Safe' app, developed by Kidsafe Victoria and Sesame Workshop, is a fun way for families to learn about the importance of staying safe in and around the car, driveways, car parks, streets and roads.
Developed for use by adults with preschool aged children, the app features everyone’s favourite furry little red monster, Elmo, on his trip to the park with his Mum. There are a range of activities for children to do, including making sure Elmo is buckled up in the car, deciding when it is safe for Elmo to get out of the car and making sure everything is safe for Elmo and his Mum to cross the road.